2.2. Campañas que transforman

Glosario

Chamada á acción

Imaxe con catro brazos unidos e iconas de inclusión

Definición:: Dise cando motivas ou convidas as persoas a unirse a unha actividade.
Exemplo:: A campaña do Pilabot chama a acción as persoas para que reciclen as súas pilas.

Entidades organizadoras

Definición:: Son empresas ou institucións que participan xuntas para organizar ou promover algo.
Exemplo:: As entidades organizadoras da manifestación polo clima son a nosa escola, o Concello e a asociación de protección á natureza de Galicia.

Lema

Definición:: Soe ser unha frase curta e que chama a atención. Un lema axuda a motivar ou inspirar as persoas. Pode representar algunha causa ou algunha entidade.
Exemplo:: O lema da campaña de sensibilización sobre a reciclaxe era: Reciclar é como regalar un abanico ao planeta terra!

Visualizamos unha campaña de concienciación

Neste vídeo coñecerás unha campaña de concienciación sobre a reciclaxe en Galicia. Observa atentamente para responder as actividades a continuación.

Lectura facilitada

As pilas usadas son residuos especiais.

Non poden rematar no lixo co resto de residuos.

Debemos depositalas en:
   - Tendas especializadas
   - Supermercados
   - Centros de saúde
   - Colexios

Moi preto de ti seguro que atoparás un punto limpo onde depositalas.

Fomentando así a economía circular e facéndonos responsables de coidar o medio ambiente.

Pilabot, recicla con enerxía

Analizamos un cartel

Observa o cartel da campaña de Pilabot.
Atopa as partes mais destacables dunha campaña de concienciación.
Reflexiona sobre a importancia de cada elemento dentro dunha campaña de concienciación.

O lema ou slogan é breve, fácil de lembrar e promove unha acción positiva.

Representa tecnoloxía e simpatía, facendo a campaña máis atractiva para estudantes.

Dan credibilidade e mostran quen apoia a iniciativa.

Usa un incentivo (premios para as escolas) e unha linguaxe motivadora.

O navegador non é compatible con esta ferramenta.

Contestamos as preguntas

Escolle a resposta correcta

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Pensa: análise de campaña

Pensade en grupos:

Que elementos do vídeo de Pilabot o fan efectivo como campaña de concienciación? Pensade na linguaxe, nas imaxes e na mensaxe transmitida.

Compartide a vosas conclusións coa clase.

Recordade que o produto final é crear a vosa propia campaña de concienciación polo que é importante reflexionar sobre iso.

Faino aquí

Anotade as reflexións que facedes sobre a campaña.

Podes descargar a ficha e cubrila. Lembra gardala ao remate. Consulta co profesorado o xeito de cubrila.

Versión de "Análise de campaña", accede ao documento premendo en imprimir.
Versión de "Análise de campaña", accede ao documento premendo en cubrir no ordenador (máis sostible).

Reflexiona: antes, agora

Xa levas un camiño andado e de seguro que as túas ideas foron cambiando con toda a información que fuches recibindo.

Para por orde na túa cabeza vas cubrir estas nubes de pensamento:

Antes adoitaba pensar... Escribe o que pensabas sobre as campañas de concienciación antes da Fase 2.
Agora penso... Aquí, anota como as túas ideas mudaron coma resultado do que estudaches, fixeches e debatiches na clase.

Podes descargar a ficha e cubrila. Lembra gardala ao remate. Consulta co profesorado o xeito de cubrila.

Versión de "Antes, agora" para imprimir.
Versión de "Antes, agora" para cubrir no ordenador (máis sostible).

Diario de aprendizaxe

Imaxe do diario de aprendizaxe no proxecto cREAgal. Amosa un lapis e un caderno co logotipo do proxecto na tapa

Chegou o momento de pararse a pensar sobre todo o que sabíamos e todo o que aprendemos

Estás a un só toque do diario de aprendizaxe.

Imos alá!

Licenciado baixo a Licenza Creative Commons Atribución Non-comercial Compartir igual 4.0