NON TRADITIONAL ADAPTATIONS

There are innumerable adaptations of works which are mainly audiovisual: cartoons, films, and comic books. In many occasions they do not have a literary intention, but above all they serve as a publicity bait for other products. There is a film premiere and, immediately afterwards, there appear book versions to trap the audience who enjoyed it. Film companies like Disney, Dreamworks and others use the book as one more element to expand the benefits of films. In some other occasions, they are worldwide famous TV series, such us Shin Chan, Dragon Ball, etc.
SOME EXAMPLES

SHIN CHAN

The TV series has become a world hit, just in a moment when children's characters were excessively sweet and naïve. Shin Chan is realistic boy, a rebel. And then, preiodical publications appear, in a magazine format, to reinforce the desire to watch the series once and again.

Author: Yoshito Usui

EDITORIAL PLANETA
OTHER ADAPTATIONS:
The case of UP (Disney/Pixar) is paradigmatic. The film company did not carry out a powerful merchandising campaing for fear of a defeat: the character was an old man, and they did not trust he was going to become popular among kids. It was finally a hit, thanks to a superb script, and a brilliant scenery of a seducing magical realims. It was then that the book version appeared.
 

BOOKS ABOUT ALPHABETS AND SYLLABLES - RHYMES, RIDDLES, SONGS AND POEM BOOKS - CONTEMPORARY TALES - ADAPTATIONS OF POPULAR TALES - NON TRADITIONAL ADAPTATIONS - BOOKS WITH NO WORDS - POP-UP - DOCUMENTARIES - ACTIVITY BOOKS - VISUAL DICTIONARIES - BOOKS OF IMAGES - PROMOTIONAL GADGETS - JOURNALS AND MAGAZINES