# 2.2. Campañas que transforman

## Glosario

## Chamada á acción

Definición:

  Dise cando motivas ou convidas as persoas a unirse a unha actividade.

Exemplo:

  A campaña do Pilabot chama a acción as persoas para que reciclen as súas pilas.

## Entidades organizadoras

Definición:

  Son empresas ou institucións que participan xuntas para organizar ou promover algo.

Exemplo:

  As entidades organizadoras da manifestación polo clima son a nosa escola, o Concello e a asociación de protección á natureza de Galicia.

## Lema

Definición:

  Soe ser unha frase curta e que chama a atención. Un lema axuda a motivar ou inspirar as persoas. Pode representar algunha causa ou algunha entidade.

Exemplo:

  O lema da campaña de sensibilización sobre a reciclaxe era: Reciclar é como regalar un abanico ao planeta terra!

# Visualizamos unha campaña de concienciación

Neste vídeo coñecerás unha campaña de concienciación sobre a reciclaxe en Galicia. Observa atentamente para responder as actividades a continuación.

## Lectura facilitada

As pilas usadas son residuos especiais.

Non poden rematar no lixo co resto de residuos.

Debemos depositalas en:
- Tendas especializadas
- Supermercados
- Centros de saúde
- Colexios

Moi preto de ti seguro que atoparás un punto limpo onde depositalas.

Fomentando así a economía circular e facéndonos responsables de coidar o medio ambiente.

Pilabot, recicla con enerxía

# Analizamos un cartel

2

- Observa o cartel da campaña de Pilabot.
- Atopa as partes mais destacables dunha campaña de concienciación.
- Reflexiona sobre a importancia de cada elemento dentro dunha campaña de concienciación.

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A pista é:","msgErrors":"Erros","msgHits":"Acertos","msgScore":"Puntuación","msgMinimize":"Minimizar","msgMaximize":"Maximizar","msgFullScreen":"Pantalla Completa","msgNoImage":"Pregunta sen imaxes","msgSuccesses":"Correcto! | Excelente! | Xenial! | Moi ben! | Perfecto!","msgFailures":"Non era iso! | Incorrecto! | Non é correcto! | Sentímolo! | Erro!","msgTryAgain":"Necesitas polo menos un %s% de respostas correctas para conseguir a información. Volve tentalo.","msgEndGameScore":"Antes de gardar a puntuación comece a partida.","msgScoreScorm":"A puntuación non se pode gardar porque esta páxina non forma parte dun paquete SCORM.","msgPoint":"Punto","msgAnswer":"Resposta","msgOnlySaveScore":"Só se pode gardar a puntuación unha vez!","msgOnlySave":"Só se pode gardar unha vez","msgInformation":"Información","msgYouScore":"A puntuación","msgOnlySaveAuto":"A puntuación gardarase despois de cada pregunta. Só se pode xogar unha vez.","msgSaveAuto":"A puntuación gardarase automaticamente despois de cada pregunta.","msgSeveralScore":"Pódese gardar a puntuación tantas veces como se queira","msgYouLastScore":"A última puntuación gardada é","msgActityComply":"Xa realizaches esta actividade.","msgPlaySeveralTimes":"Pódese realizar esta actividade tantas veces como se queira","msgClose":"Pechar","msgPoints":"puntos","msgPointsA":"Puntos","msgQuestions":"Preguntas","msgAudio":"Audio","msgAccept":"Aceptar","msgYes":"Si","msgNo":"Non","msgShowAreas":"Amosar áreas activas","msgShowTest":"Amosar cuestionario","msgGoActivity":"Prema aquí para realizar esta actividade","msgSelectAnswers":"Seleccione as opcións correctas e prema no botón ","msgCheksOptions":"Marca tódalas opcións na orde axeitada e preme no botón ","msgWriteAnswer":"Escribe a palabra ou frase correcta e preme no botón ","msgIdentify":"Identifica","msgSearch":"Buscar","msgClickOn":"Prema sobre","msgReviewContents":"Debes repasar o %s% dos contidos da actividade antes de completar o cuestionario.","msgScore10":"Todo perfecto! 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O lema ou slogan é breve, fácil de lembrar e promove unha acción positiva.

Representa tecnoloxía e simpatía, facendo a campaña máis atractiva para estudantes.

Dan credibilidade e mostran quen apoia a iniciativa.

Usa un incentivo (premios para as escolas) e unha linguaxe motivadora.

O navegador non é compatible con esta ferramenta.

# Contestamos as preguntas

Escolle a resposta correcta

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# Pensa: análise de campaña

Pensade en grupos:

Que elementos do vídeo de Pilabot o fan efectivo como campaña de concienciación? Pensade na linguaxe, nas imaxes e na mensaxe transmitida.

Compartide a vosas conclusións coa clase.

Recordade que o produto final é crear a vosa propia campaña de concienciación polo que é importante reflexionar sobre iso.

## Faino aquí

Anotade as reflexións que facedes sobre a campaña.

Podes descargar a ficha e cubrila. Lembra gardala ao remate. Consulta co profesorado o xeito de cubrila.

- Versión de "Análise de campaña", accede ao documento premendo en imprimir.
- Versión de "Análise de campaña", accede ao documento premendo en cubrir no ordenador (máis sostible).

# Reflexiona: antes, agora

Xa levas un camiño andado e de seguro que as túas ideas foron cambiando con toda a información que fuches recibindo.

Para por orde na túa cabeza vas cubrir estas nubes de pensamento:

- Antes adoitaba pensar... Escribe o que pensabas sobre as campañas de concienciación antes da Fase 2.
- Agora penso... Aquí, anota como as túas ideas mudaron coma resultado do que estudaches, fixeches e debatiches na clase.

Podes descargar a ficha e cubrila. Lembra gardala ao remate. Consulta co profesorado o xeito de cubrila.

- Versión de "Antes, agora" para imprimir.
- Versión de "Antes, agora" para cubrir no ordenador (máis sostible).

# Diario de aprendizaxe

Chegou o momento de pararse a pensar sobre todo o que sabíamos e todo o que aprendemos

Estás a un só toque do diario de aprendizaxe.

Imos alá!

Licenciado baixo a Licenza Creative Commons Atribución Non-comercial Compartir igual 4.0

Creado con eXeLearning (Ventana nueva)